Even through CD sales are dropping and the global recording industry is struggling to find its footing in a rapidly changing marketplace, and music spending is down, online and mobile formats are gaining momentum.
According to eMarketer, : "online and mobile will grab about 40% of the total music spend in 2009."
The company says that current developments such as Vodafone’s deal with MySpace - they are launching something called the “Vodafone Music Reporter” - will help substantiate this rapidly changing music landscape. The Vodafone Music Reporter is an interactive profile to promote its music services hosted on MySpace. The new venture will create communities for all music fans in the UK, Germany, Italy and Spain.
It seems music fans want, and in fact are now demanding online communities that offer a unique music experience. They also want a mobile music platform that gives fans of its music events the opportunity to be involved online, says eMarketer.
That is why today's marketers need to look to enhance the customer experience via putting together online, mobile and user-generated platforms such as blogs where fellow users can interact.
Showing posts with label entertainment career. Show all posts
Showing posts with label entertainment career. Show all posts
Friday, November 14, 2008
Monday, October 13, 2008
The Economic Downturn's Effect on Filmmaking
Historically, during bad economic times, it is the entertainment industries that flourish - presumably, because people want to forget about their financial woes and drown themselves in happy distracting entertainment. Going to the movies is a good way out. And today, films are more accessible and available via NetFlix, video stores, and now online, meaning it doesn't break the bank no matter what age you are, or how bad off things are financially.
Here is another interesting tidbit. Fifteen years ago, the Sundance Film Festival got 500 submissions. This year, they received 5,000. Virtually all of these are privately financed films. Yet Mark Gill, who recently addressed an audience of film making professionals at the Los Angeles Film Festival, sited that Disney has gone from releasing 47 films in a year not too long ago to putting out only 12 films this year. Many of the “independent” branches of the studios have either been shrunk or dissolved altogether.
Gill also said, “If you want to survive in this brutal climate, you’re going to have to work a lot harder, be a lot smarter, know a lot more, move a lot faster, sell a lot better, pay attention to the data, be a little nicer, trust your gut, read everything and never, never give up.”
Yes, the competition is tough, and economics are making things challenging, but it is also a time where creative people can learn and seize their full potential, both now and later on.
That said, one also might wonder how this economy has effected the film school business, or those interested in programs at recording schools or radio schools for that matter. Because their mentorship programs are so reasonably priced, the Entertainment Career Connection's alternative film schools are really valuable, because people actually get jobs after they complete the programs - 74 percent to be exact. And, there has been a big increase in those taking the company's courses since January 2008. Student registrations in film, radio and recording are running about 160 percent over January 2008 -meaning the increase in the number of people who want to learn how to be a film director, or sign up for an audio engineer program or even those who want to learn to be a sports announcer, has been substantial.
Here is another interesting tidbit. Fifteen years ago, the Sundance Film Festival got 500 submissions. This year, they received 5,000. Virtually all of these are privately financed films. Yet Mark Gill, who recently addressed an audience of film making professionals at the Los Angeles Film Festival, sited that Disney has gone from releasing 47 films in a year not too long ago to putting out only 12 films this year. Many of the “independent” branches of the studios have either been shrunk or dissolved altogether.
Gill also said, “If you want to survive in this brutal climate, you’re going to have to work a lot harder, be a lot smarter, know a lot more, move a lot faster, sell a lot better, pay attention to the data, be a little nicer, trust your gut, read everything and never, never give up.”
Yes, the competition is tough, and economics are making things challenging, but it is also a time where creative people can learn and seize their full potential, both now and later on.
That said, one also might wonder how this economy has effected the film school business, or those interested in programs at recording schools or radio schools for that matter. Because their mentorship programs are so reasonably priced, the Entertainment Career Connection's alternative film schools are really valuable, because people actually get jobs after they complete the programs - 74 percent to be exact. And, there has been a big increase in those taking the company's courses since January 2008. Student registrations in film, radio and recording are running about 160 percent over January 2008 -meaning the increase in the number of people who want to learn how to be a film director, or sign up for an audio engineer program or even those who want to learn to be a sports announcer, has been substantial.
Monday, June 30, 2008
SAG Negotiations for People with Film Careers
The Screen Actors Guild (SAG) is deep into negotiations with the entertainment industry's film and television producers over a new contract, making it's membership's middle-income actors the focus for better contract terms - especially given today's economy. The Guild is seeking increases for items such as reimbursement rates for car mileage to residual payments, and more.
SAG has about 122,000 actor members, and the contract expires at midnight on Monday 6/30. Much like the recent writer's strike the Hollywood community has been on edge about a SAG strike, which in reality cannot take place until around Aug. 1st. The Guild leaders haven't called for a strike authorization vote yet. This is when 75 percent of the entire membership must vote for the strike in order for it to happen.
Most film schools, including the Entertainment Career Connection's courses on how to become a director cover the guilds like SAG. The Film/Television/Video production course curriculum qualifies graduates for positions in the film, television and video production fields. This experience is invaluable when it comes to learning about strikes, and the rights of guild members
In this June 25, 2008 photo, SAG President Alan Rosenberg says the union remains committed to negotiating a new deal with Hollywood producers as the contract expiration looms. (AP Photo/Gus Ruelas, File)
At the Film Connection, industry experts who are already producers or directors pass their knowledge and experience on to the students that they mentor. The Film Connection, a fully accredited academic institution certified by the National Private Schools Accreditation Alliance, provides educational apprentice programs for the film, radio, television and the music recording industries in more than 100 U.S. cities in all 50 states. The program provides training the practical way under real life working conditions - so if a strike is going to happen, then the students learn how it will affect them so they too can make decisions once they are out in the real world.
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