Even through CD sales are dropping and the global recording industry is struggling to find its footing in a rapidly changing marketplace, and music spending is down, online and mobile formats are gaining momentum.
According to eMarketer, : "online and mobile will grab about 40% of the total music spend in 2009."
The company says that current developments such as Vodafone’s deal with MySpace - they are launching something called the “Vodafone Music Reporter” - will help substantiate this rapidly changing music landscape. The Vodafone Music Reporter is an interactive profile to promote its music services hosted on MySpace. The new venture will create communities for all music fans in the UK, Germany, Italy and Spain.
It seems music fans want, and in fact are now demanding online communities that offer a unique music experience. They also want a mobile music platform that gives fans of its music events the opportunity to be involved online, says eMarketer.
That is why today's marketers need to look to enhance the customer experience via putting together online, mobile and user-generated platforms such as blogs where fellow users can interact.
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