Monday, August 18, 2008

Paradigm Shifts in Entertainment Media and Film, Radio or Recording Schools

There have been and will continue to be paradigm shifts in content creation and delivery affecting the media and entertainment industry, which always has and always will provide countless new job opportunities. Somneone who wants to learn how to be a radio DJ, for example, or a film producer, will continue to have opportunities thanks to the Internet and new technology today.

Here are some of the trends for entertainment careers including jobs in film, radio and recording:

Social Media Marketing (SMM) and Networks - There are tons of new social media sites that have popped up in the entertainment industry. One exciting new one is our own. http://www.mediawarrior.com/ Join it yourself, and tell all your friends in the film, radio or recording industry about it.

Video-on-Demand - Video-on-demand (VOD) is huge, and it may just determine the next generation of content delivery. First there was film, then video, then TIVO, then pay-per-view, and now people can see and listen to anything they want anytime and anywhere. News has it that VOD will be a critical part of all digital subscriber product offerings if the future, representing a shift in content providers’ revenues.

Convergence Marketing -Convergence is the integration of several mediums of entertainment-and it usually involves the Internet. Basically we are talking about the Internet and TV, magazines pushing to the Internet, as well as films, books and Internet marketing. There are many media possibilities such as streaming, live chat, targeted advertising forums, blogs and Vlogs – all of which drive additional revenue. Some of the employment opportunities within convergence include marketing, content development, graphic design, Internet website development.

Special Effects in Film -Increasingly more sophisticated, there is a melding of creativity and engineering when it comes to special effects. Growth of companies Lucas Film’s Industrial Light, Pixar, Blue Skye, Ice Age, etc. and many others are winning awards for special effects. This means new jobs in this area for people who want to learn how to be a director, for example, or producers, actors, voiceover artists. you name it.

Video Games - Yet another big industry that ties in to entertainment, video gaming is getting bigger as technology improves. For jobs, check out Activision, Infogrames, and Take Two, just to name a few. A career in entertainment requires commitment and could mean a new location, in addition to education.

Globalization - Now, as we can see in the 2008 Olympics, there is tailored programming with native language music and personalities. During the next century we will see big changes in this arena, especially as major entertainment companies expand to other markets.

Those interested in learning how to be a film producer, or to find a Los Angeles film school,